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Finally, as expected — Demand Media files for IPO

Demand Media has, as expected, filed for an IPO. The company is looking at a maximum offering price of $125 million but didn’t say how much would be up for sale. There was no mention of a date either in its SEC filing.

The filing itself reveals interesting insights into the company, especially the risks it perceives. In particular, it warns potential investors about “certain material agreements with Google for a significant portion of our revenue. A termination of these agreements, or a failure to renew them on favorable terms, would adversely affect our business.”