thenowledge

According to calculations by the Guardian, the London newspaper may have lost almost 90 percent of its online readership since it forced readers to register and pay.

None of this should be surprising to Times’ executives. The editor of The Sunday Times John Witherow predicted in May that the vast majority of readers - perhaps more than 90 percent - were likely to be lost with the paywall.

Tom Whitwell, the assistant editor at The Times, previously justified the move as part of a push to “serve a small, paying audience.”

I’m not sure how the math works. Explain this to me: You expect to make more money by massively shrinking your audience?

I’ll be interested to see if the Sun and News of the World would follow.