thenowledge

There was a fantastic article in the FT this week that highlighted the issues behind the obsession for SEO clicks. If you want to know what the marriage of content and search engine optimization spells, check out the article.

In a nutshell:

“The unintended consequence is that you get a lot of mediocre content getting a more prominent position than it should do,” says Shelby Bonnie, co-founder of Cnet, which now forms the heart of CBS’s online division. “The risk is that, as Google has become more and more dominant, people have made a business out of gaming its system.”